I Want to Increase My Deposits

This document and the following volumes are intended to give a credit union a complete road map to execute a marketing campaign. This road map will take the user from the very beginning point all the way through to the end of the process and the evaluation of the campaign. This design will contain all the steps necessary to create the campaign, the steps to follow through to the end using the referenced CU*BASE options to mine the data and track the sales success.

Additional information

A member with a checking account without any ACH activity is a huge potential for any credit union. The member already has a relationship with you but likely not using you as their primary institution. This is an opportunity to reach out to them and entice them into ACH activity whether it be direct deposit or the debiting of bills. Both activities can make life easier for your members and can generate income for the credit union. We will walk through the process to identify those members and contact them! Use this as an exercise in establishing or building upon a sales culture.

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