I Want to Increase Credit Card Balances

Kim Youngblood at FOCUS CU

This document and the following volumes are intended to give a credit union a complete road map to execute a marketing campaign. This road map will take the user from the very beginning point all the way through to the end of the process and the evaluation of the campaign. This design will contain all the steps necessary to create the campaign, the steps to follow through to the end using the referenced CU*BASE options to mine the data and track the sales success.

Additional information

Contact members with existing credit cards that pay more than their minimum payment and suggest they take advantage of balance transfer offers—the end result being your credit card portfolio grows. This campaign targets active credit card members, which will increase the penetration success of the campaign. This utilizes the Loan Payment Activity Analysis to identify members who had overpayments. The campaign solicitation can be customized according to credit score (e.g. member with lower credit score may get a different solicitation vs. member with higher credit score).

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