I Want to Increase Bill Pay Usage

Deb Slavens at Honor CU

This document and the following volumes are intended to give a credit union a complete road map to execute a marketing campaign. This road map will take the user from the very beginning point all the way through to the end of the process and the evaluation of the campaign. This design will contain all the steps necessary to create the campaign, the steps to follow through to the end using the referenced CU*BASE options to mine the data and track the sales success.

Additional information

Contact current members who have a checking account but are not actively enrolled in It’s Me 247 Bill Pay. The power of this campaign is in the opportunity to promote Bill Pay services and drive member loyalty and engagement by becoming the member’s primary financial institution. Converting members to use It’s Me 247 Bill Pay will create new awareness of other lending opportunities the member may have at outside financial institutions.

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