I Want Greater E-Statement Penetration

This document and the following volumes are intended to give a credit union a complete road map to execute a marketing campaign. This road map will take the user from the very beginning point all the way through to the end of the process and the evaluation of the campaign. This design will contain all the steps necessary to create the campaign, the steps to follow through to the end using the referenced CU*BASE options to mine the data and track the sales success.

Additional information

Converting members from paper statements to electronic statements will save your credit union money and be an added benefit to your members. You will save the money from the envelopes, postage and paper. Your members will love the convenience of this online tool and this can be a stepping stone to using other web-based products. Contact members who are not enrolled in e-Statements to start this mutually beneficial relationship today!

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