Get Members to Use Their Available LOC Loans

This document and the following volumes are intended to give a credit union a complete road map to execute a marketing campaign. This road map will take the user from the very beginning point all the way through to the end of the process and the evaluation of the campaign. This design will contain all the steps necessary to create the campaign, the steps to follow through to the end using the referenced CU*BASE options and finally, to mine the data and track the sales success.

Additional information

How can you manufacture revenue opportunity with business that has already been completed? By increasing balances on approved lines of credits! Whether you have personal LOCs, credit cards or HELOCs – we all have members with available balances. Target those members that are not utilizing their credit lines then formulate plans to increase usage and generate income for the credit union.

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