Follow Up on Member Loan Payoffs

This document and the following volumes are intended to give a credit union a complete road map to execute a marketing campaign. This road map will take the user from the very beginning point all the way through to the end of the process and the evaluation of the campaign. This design will contain all the steps necessary to create the campaign, the steps to follow through to the end using the referenced CU*BASE options to mine the data and track the sales success.

Additional information

Identifying which members are paying their loans off early is essential for two reasons. One, it is necessary to maintaining a successful portfolio. Two, it will aid in understanding if your competition has targeted your credit union with a marketing campaign with lower interest rates. This campaign uses existing tools within the database to help you identify early payoffs and create a subset of members who hold very valuable information for both your portfolio managers and ALM committee as well. Questions that could be answered or assumptions that could be validated would include:

  • Is our loan pricing competitive with the market?
  • Have we been targeted by a marketing campaign from a competitor?
  • Is there a segment of our membership who recently been paid bonuses and could use additional investment advice?

The following process is designed to present your credit union with population of opportunity to gain insightful knowledge of your lending competition. Let’s get started. 1. You can take it upon yourself and follow the step by step instructions in the subsequent pages. -OR- 2. You can contact Xtend at 800-327-3478 or and they will handle everything for you.

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