Committing to New Retailing Cultures
What does it mean to commit to new retailing cultures? Not just add on to your current face-to-face retailing culture, but to commit completely to new ones. Consider what is the difference between call center services or contracted technical tools like online banking or mobile banking, and being an accomplished retailer via call/contact centers or via the internet. It’s a lot more than just picking a vendor, it’s a state of mind.
Concepts: Budgets, best leaders, strategies embedded, tactics fluid, non-transactional data analytics, content that feeds both internal and external actors, etc.
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